Estudio de caso múltiple: competencias gerenciales en empresas de recubrimientos y pinturas automotrices
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sep 1, 2024
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https://doi.org/10.36677/recai.v13i38.24103
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Los gerentes requieren competencias gerenciales para llevar a cabo su liderazgo en una compañía. El objetivo de este artículo es analizar la implementación de las competencias gerenciales en cuatro empresas líderes en la industria de recubrimientos, pinturas automotrices y servicios relacionados. Se comprobó que la implementación efectiva de competencias gerenciales está directamente relacionada con el rendimiento organizacional y la capacidad de las empresas para adaptarse a cambios del mercado y aprovechar nuevas oportunidades Se utilizó una metodología de tipo cualitativa a través del software ATLAS.ti. Los resultados indican que la comunicación efectiva es crucial para la comprensión mutua y la negociación, mientras que la planeación y gestión son esenciales para establecer y supervisar objetivos claros. La competencia multicultural es vital en empresas con operaciones internacionales, promoviendo la inclusión y diversidad cultural y la autoadministración, se presentó como la base de un liderazgo sólido y sostenible. El estudio concluye que estas competencias gerenciales permiten a los líderes navegar con éxito los desafíos contemporáneos de un entorno empresarial cada vez más complejo y globalizado, destacando la importancia de la comunicación y el trabajo en equipo como pilares del liderazgo corporativo.
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CANABAL HERRERA, Ignacio Javier; GARCÍA MUÑOZ APARICIO, Cecilia; PÉREZ SÁNCHEZ, Beatriz.
Estudio de caso múltiple: competencias gerenciales en empresas de recubrimientos y pinturas automotrices.
RECAI Revista de Estudios en Contaduría, Administración e Informática, [S.l.], v. 13, n. 38, p. 32 - 54, sep. 2024.
ISSN 2007-5278.
Disponible en: <https://recai.uaemex.mx/article/view/24103>. Fecha de acceso: 18 ago. 2026
doi: https://doi.org/10.36677/recai.v13i38.24103.
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Citas
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Sahi, G. K., Mahajan, R., & Jones, P. (2024). Strategic imperatives for new product success: An internal stakeholder perspective. Journal of Innovation and Knowledge, 9(1), 100467. https://doi.org/10.1016/j.jik.2024.100467
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Whetten, D. A., & Cameron, K. S. (2011). Desarrollo de Habilidades Directivas (8th ed.). Pearson Educación de México.
Whetten, D. A., & Cameron, K. S. (2023). Management Skills (10th ed.). Pearson Education.
Alpenberg I. & Scarbrough D. P. (2021). Practice theory in a collaborative context Journal of Business Research, 123, 415-422. https://doi.org/10.1016/j.jbusres.2020.09.046
BenCar (2023, 08 de Noviembre). ¿Quiénes somos? https://grupoben.wixsite.com/bencar
Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. https://doi.org/10.1191/1478088706qp063oa
Bush J. T, LePine J. A., & Newton D. W. (2018). Teams in transition: An integrative review and synthesis of research on team task transitions and propositions for future research. Human Resource Management Review, 28(4), 423-433. https://doi.org/10.1016/j.hrmr.2017.06.005
David, F. R., y David, F. R. (2017). Strategic Management: Concepts and Cases. Pearson Education.
Delgado-Ballester, E., y Fernandez-Sabiote, E. (2024). Brand Stereotypes: On the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification. Journal of Business Research, 177(February), 114635. https://doi.org/10.1016/j.jbusres.2024.114635
Elgoibar, P., Ruiz-Palomino, P., & Gutierrez-Broncano, S. (2024). Laissez-faire leadership, trust in subordinates and problem-solving conflict management: A multigroup analysis across family and non-family businesses. European Management Journal, January 2023. https://doi.org/10.1016/j.emj.2024.04.009
Franyoli (2023, 08 de noviembre). Acerca de Franyoli. https://franyoli.com/franyoli%20261013/acerca-de-franyoli.html
Hellriegel, D., Jackson, S. E., & Slocum, J. W. (2009). Admnistración: Un Enfoque Basado en Competencias (12th ed.). Cengage Learning.
Hellriegel, D., Jackson, S. E., & Slocum, J. W. (2009). Management: A Competency-Based Approach (12th ed.). Cengage Learning.
INDASA (2023, 8 de Noviembre). ¿Quiénes somos? https://www.indasa.com.mx/quienes-somos
Jiang, K., Lepak, D. P., & Han, K. (2012). How does human resource management influence organizational outcomes? A meta-analytic investigation of mediating mechanisms. Journal of Applied Psychology, 55 (6). https://psycnet.apa.org/doi/10.5465/amj.2011.0088
Khalid, A., Singh, S. K., Usman, M., Waqas, M., & Ishizaka, A. (2024). Managerial latitude and adaptive selling: Important roles of salesperson perceived control and work centrality. Journal of Business Research, 172(November 2023), 114441. https://doi.org/10.1016/j.jbusres.2023.114441
Kim, W. C., & Mauborgne, R. (2023). Blue Ocean Strategy (3rd ed.). Harvard Business Review Press.
Madrigal Torres, B. E. (2009). Habilidades Directivas .McGraw-Hill.
McLarty B. D., Whitman D. S., Kluemper D. H. & Tao S. (2021). An identity and reputation approach to understanding the Dark Triad in the workplace. Journal of Organizational Behavior, 43(3), 524-545. https://doi.org/10.1002/job.2569
Mendenhall, M. E., Osland, J., Bird, A, Oddou, G. R., Stevens, M. J., Maznevski, M. & Stahl, G. K. (2018). Global Leadership Research, Practice, and Development. https://www.routledge.com/Global-Leadership-Research-practice-and-development/Mendenhall-Osland-Bird-Oddou-Stevens-Maznevski-Stahl/p/book/9781138292444
Nordin, F., & Ravald, A. (2023). The making of marketing decisions in modern marketing environments. Journal of Business Research, 162,. https://doi.org/https://doi.org/10.1016/j.jbusres.2023.113872
Nyuur, R. B., Donbesuur, F., Owusu-Yirenkyi, D., Ampong, G. O. A., & Tantawy, A. A. (2023). Owner-managers failure experience and business model innovations in B2B firms: The roles of coopetition, managerial persistence, and financial resource slack. Industrial Marketing Management, 113, 128–137. https://doi.org/10.1016/j.indmarman.2023.05.016
Oghazi, P., Mostaghel, R., & Hultman, M. (2024). International industrial manufacturers: Mastering the era of digital innovation and circular economy. Technological Forecasting and Social Change, 201,. https://doi.org/10.1016/j.techfore.2023.123160
Parker, S. K., Bindl, U. K., & Strauss, K. (2010). Making things happen: A model of proactive motivation. Journal of Management, 36 (4), 827-856. https://psycnet.apa.org/doi/10.1177/0149206310363732
Pedraza-Rodríguez, J. A., Ruiz-Vélez, A., Sánchez-Rodríguez, M. I., & Fernández-Esquinas, M. (2023). Management skills and organizational culture as sources of innovation for firms in peripheral regions. Technological Forecasting and Social Change, 191(April 2022). https://doi.org/10.1016/j.techfore.2023.122518
PPG (2023, 8 de Noviembre). Nuestra historia. https://www.ppg.com/about-ppg/es-MX/
Richter, N. F., Schlaegel, C., Taras, V., Alon, I., & Bird, A. (2023). Reviewing half a century of measuring cross-cultural competence: Aligning theoretical constructs and empirical measures. International Business Review, 32(4), 102122. https://doi.org/10.1016/j.ibusrev.2023.102122
Sahi, G. K., Mahajan, R., & Jones, P. (2024). Strategic imperatives for new product success: An internal stakeholder perspective. Journal of Innovation and Knowledge, 9(1), 100467. https://doi.org/10.1016/j.jik.2024.100467
Saunders, M., Lewis, P., & Thornhill, A. (2022). Research Methods for Business Students* (8th ed.).
Shenkar O., Luo Yadong & Chi Tailan. (2021). International Business (4th ed). Routledge. https://doi.org/10.4324/9781003034315
Thompson, A. A., Peteraf, M. A., & Gamble, J. E. (2022). Crafting & Executing Strategy: Concepts and Cases.McGraw-Hill Education.
Thompson, A. A., Sutton, C. III, Peteraf, M. A., & Gamble, J. E. (2018). Strategic Management: Concepts and Cases (22nd ed.). McGraw-Hill Education.
Thompson, A. A., Sutton, C., III, A. J. S., Peteraf, M. A., Janes, A., & Gamble, J. E. (2018). Administración Estratégica: Teoría y Casos. McGrawHill Education.
Whetten, D. A., & Cameron, K. S. (2011). Desarrollo de Habilidades Directivas (8th ed.). Pearson Educación de México.
Whetten, D. A., & Cameron, K. S. (2023). Management Skills (10th ed.). Pearson Education.